“Plan your work, work your plan.”

If you are looking for strategies and help to create a remarkable online business presence, you’ve come to the right place. We can help you take your business to the next level.

Find out how!

TUD Mission:

Toughen Up Digital helps you build a strong online presence through a clear, six-part business process. Website development is just one phase. I build your site and provide the tools, strategies, and guidance you need to promote and leverage it effectively—whether you manage it yourself, request support as needed, or choose to have it fully managed.

A Work in Progress! “Ready, Fire, Aim!”

Toughen Up Digital is a continuously evolving service and resource dedicated to helping you build a strong, effective online presence.

As I take on more projects and develop my own websites, the strategies, tools, and content inside TUD are getting sharper. Each client engagement adds to the system, helping identify what works, what doesn’t, and what actually moves the needle. I’m learning as I go—striving toward mastery, and fully committed to delivering real value to my clients.

You Have a Business to Run,
I’ll Make Sure Your Website Supports It

You’ve got something important to build or share—and you know a strong online presence matters.

But you don’t have the time or desire to wrestle with website tools, tech decisions, or strategy. That’s not your job. Your job is to focus on your mission, your business, or your project.

That’s where I come in.

Get a Website That
Actually Works for You

Custom-built, professionally managed, and backed by strategy.

Building or managing a website yourself takes time, energy, and focus—resources better spent on growing your business. Trying to handle the web side of things alone can become an opportunity cost, pulling you away from what really matters. Let me handle the website—clean, reliable, and aligned with your goals.

Toughen Up Digital gives you a solid online presence and the clarity to move forward. Whether you’re launching a new business, starting a project, or leveling up what you already have, this is a straightforward path to getting it done right.

What You Get:

  • A fast, functional website tailored to your needs
  • Straightforward explanations and practical guidance every step of the way
  • Flexible options for ongoing support—manage it yourself, or let me take care of it
  • A website isn’t the finish line—it’s the starting point of a broader strategic process. While my primary focus is building solid, functional websites, I also provide insight and suggestions on what to do next so you can make the most of your site once it’s live.

What I Don’t Do:

  • I don’t teach you how to build websites
  • I don’t overload you with features you don’t need
  • I don’t disappear after launch—unless that’s what you prefer

Why It Works:


Toughen Up Digital is built around a six-phase business process. Website development is just one part. Once your site is live, I’ll give you the direction and tools you need to promote it, leverage it, and turn it into something that actually supports your goals—whether that means growing your business, gaining visibility, or just being taken seriously online.

Ready to Start?

If you’re thinking about a website—or wondering if your current one is doing its job—get in touch. I’ll walk you through what makes sense for your situation and give you a clear next step.
Randy@ToughenUpDigital.com to Book a Free Consult.

Six Phases of the
TUD Business Process

1. Concept Validation

Before you build anything, you need proof that the idea is worth pursuing. Validate your concept by testing demand, identifying your target audience, and confirming there’s a clear path from idea to value. Don’t guess — verify.

2. Digital Infrastructure

Your website, email system, content platform, and tools need to be reliable, scalable, and simple enough to manage without constant stress. Build a digital backbone that supports your work, not one that becomes your full-time job. Set it up right once — then focus on what matters.

3. Content Creation

Your knowledge only becomes valuable when it’s communicated clearly. Create articles, videos, courses, and resources that actually help people, solve problems, and demonstrate expertise. This is how you teach at scale, build trust, and establish authority.

4. Online Marketing

Marketing isn’t about hype — it’s about getting the right message in front of the right people. Use targeted strategies to drive traffic, build an audience, and position yourself in a way that attracts the right kind of attention. Visibility without alignment is just noise.

5. Monetization

If you don’t make money, you have a hobby — not a business. Turn your audience into customers with products, services, and offers that make sense. Build in affiliate income where relevant, and be strategic about how value flows both ways.

6. Continuous Refinement

No system is perfect out of the gate. Use feedback, analytics, and your own evolving standards to improve everything over time — from your content to your offers to your processes. The most successful businesses don’t launch once — they evolve continuously.

About Me

I am a team of “one,” and by no means a “web expert.” Probably like you, I’m figuring it out as I go. I’m deep into the process of “evolving” from a life long trainer and business person who is adjusting my focus to leverage my experience and credentials and to to escape the “time-for-money-trap” of trading my time for money.

Mission.

My mission is to share the same strategies and concepts that I need to figure out to establish an online presence for my own businesses and share, coach and apply those same strategies generically to ANY businesses, whether you selling products or services. I’m hoping to guide my clients to use the internet to its full potential by providing affordable, effective, custom design and marketing solutions.

Vision.

My vision is to learn by doing and share what I’ve discovered and developed to provide fun and unique solutions to web design and marketing services that improve my client’s productivity and business success.

Clients I’ve Worked With

East Kildonan Garden Club

Why Choose TUD?

We are the right firm for your business. We have the expertise and knowledge to offer impartial advice and services at an honest price.

With us you’ll feel heard. I’ll listen to your intentions, desire and requirements and then do my best to select the right solution that fits. I care about sharing what has worked and not worked for my own business, and I will share what I believe to be true and useful to yours. I have a sincere interest in it and genuinely want to help your company reach its potential.

Have a Project in mind?

Let’s bring your ideas to life. We can talk about where to go from here, what might work and what might not. We’ll never know the difference until we get started.

Connect with TUD!