Simple. Effective. Built for You.

Toughen Up Digital helps individuals and small businesses launch, run, and grow a purposeful online presence. Whether you’re starting from scratch or need help managing a website that’s already live, the service levels below outline exactly how I can help.

Why Toughen Up Digital Exists

Before I build websites for clients, I build them for myself. I use my own digital projects as a testing ground—to explore what works, refine what doesn’t, and stay sharp. The result? Real-world systems, tools, and strategies that are proven before they ever touch a client’s site. It’s not theory—it’s lived experience, baked into every service I offer.

I’m not a guru or a polished expert—I’m someone who’s deep in the work, learning by doing, and fully committed to mastering this craft. If you’re looking for a partner who’s in it with you, not above you, we’ll get along just fine.

Summary of Services

Here’s a quick comparison of the core service tiers I offer:

Service Tier	What’s It For	Pricing	Commitment
Develop & Deliver	One-time build, handed off to client	Project Fee	Low
Pay-As-You-Go	Ongoing help billed per task	Hourly/Per-task	Fexible
Website Mangement	Full site management and updates	Monthly retainer	Medium to High
Strategic Consulting	High-invovlment business and content strategy	Custom/High-ticket	High (Limited Spots)

Level 1: Develop & Deliver

You need a website. I build it. You take it from there.

You get a clean, functional website tailored to your needs. I set everything up—from design to hosting—and then hand it over with simple guides to manage basic updates.
Most clients choose one of two paths to get started:

• DIY Onboarding: You secure your domain name and hosting on your own (don’t worry—I’ll give you a step-by-step guide). Once that’s done, I take over the build.

• Done-for-You Setup: If you’d rather not deal with the technical stuff, I can handle domain registration and hosting setup for you—after we handle the necessary details.
• One-time project fee
• Basic training via FAQ & tutorial pages
• Ideal for solo businesses or hobby projects
Example: EastKildonanGardenClub.ca

Level 2: Pay-As-You-Go

Your website is live. You need occasional help.
When you need an update, a new page, help fixing something, or just a bit of advice—I’m here. You don’t need a monthly plan. You just pay for what you need.

• Billed hourly or per-task
• No contracts or commitments
• Great for small, growing sites

Level 3: Website Management

Full-service support, month after month.

I manage and maintain your website so you don’t have to. You get consistent updates, performance improvements, backups, and support—all with one flat monthly fee.

• Priority service
• Ideal for active businesses or associations
• Monthly rate (Limited client spots available)

Level 4: Strategic Consulting (Limited)

You want to grow your online presence with real strategy.
This is deep work. We go beyond the site build to dig into SEO, content strategy, monetization, and long-term growth. Reserved for serious clients only.
• High-involvement, high-impact
• May include full site overhaul, SEO campaigns, and content development
• Limited availability

The Framework Behind Select Service

Toughen Up Digital is built on a six-part framework:

1. Concept Validation – Why the site exists and what it should do.
2. Digital Infrastructure – All the tech and design pieces.
3. Content Creation – Books, blog posts, lead magnets, audio and video production, online courses, presentations, copywriting—any digital asset that teaches, sells, or communicates your message.
4. Online Marketing – Bringing in the right visitors.
5. Monetization – Turning traffic into income.
6. Continuous Improvement – Ongoing tweaks and refinements.
   Some clients want the full process. Others just need a piece of it. Either way, we start where it makes sense.

Ready to Talk?

If you’re not sure what level fits, or want to ask a few questions before jumping in, that’s fine. Reach out. I’ll help you figure out the right next step.

Let’s build something real. Contact me if you’d like to discuss your opitons.

A Note on Availability

Toughen Up Digital is a company of one—by design. I work directly with each client, and I intentionally limit the number of projects I take on at any given time. This lets me give you my full attention and do the work right.

If you’re interested in working together, reach out sooner rather than later. When I’m booked up, I pause new projects until there’s room to do them properly.